Readings (Vogue)

Readings

Vogue

Vogue is aimed at young women of the middle class bracket, group A and B. The main group represented here are those from the higher classes or group demographic. This is because the website is organised into an elegant layout with expensive brands and famous models who display them. The producers use high end, fashionable products to reach a middle class demographic of young to middle aged women. 

These women would also have the preferred reading, along with males who work or are interested in the fashion business. Sports fans, mostly male would take an oppositional reading towards Vogue as it is not likely to be something they are interested in or have an extensive knowledge of.

Young women who may be in lower classes or demographic groups may take a negotiated reading, as they understand the brands are high end and that the models are famous people, but take no interest in the website as they cannot afford or appreciate the brands and clothing.